In 2010-2013, I worked as a creative consultant and international fashion buyer for Chiodo Menswear in Melbourne and Sydney. The iconic Melbourne basement store had a ‘cult’ following, offering its signature line of crisp, neutral shirting with Chiodo’s distinctive details, alongside monster brands like Comme des Garçons, Junya Watanabe, Superfine, and Norse Projects. 

The store’s atmosphere was a clever and quirky mix of carefully curated fashion with whimsical elements, eclectic music, artworks and a selection of UK artist, David Shrigley’s art and books.

My time at Chiodo included regular buying trips to Milan, Paris, and Tokyo Fashion Weeks, which were ‘other-worldly’ experiences, with invaluable exposure to the fashion industry on a global scale.

In 2011, I played a key role in the launch of Chiodo Sydney in Potts Point. I assisted with the interior styling, art selection and the overall creative direction of the new store. Unfortunately, the Sydney locals didn’t embrace the Chiodo experience in Challis Avenue, Potts Point preferring to visit the iconic Melbourne store.