Copywriting/Editor
After completing Advertising Awards School (Honours) in 1996, I was offered a one year internship at The Campaign Palace in Melbourne. This was the first time that 10 agencies in both Melbourne and Sydney took on a trainee for a year. It was during this time that I wrote the award-winning line for ANZ Bank: “If you find the house, we’ll come to the party.” This campaign won all the awards that year and changed the way banks connected with their customers. This was the beginning of ‘lifestyle’ advertising, banks started to talk to their customer’s on a more human, relatable level.
I went on to contribute to a number of prestigious design publications: The Interior Magazine (RMIT), Interior Design Magazine, Monument Magazine, Vogue Living, and Belle Magazine.
Design Editor/Features Writer:
Index Magazine/Editor
Interior Design Magazine/Writer
Monument Magazine/Features Editor
The Interior Magazine, RMIT/Features Editor
Vogue Living/Writer
Belle Magazine/Writer
Examples of my work are available upon request.