I am always being asked, “why black?”

I have loved black for as long as I can remember. I think it all started when I first saw artist, Kazmir Malevich’s painting, “Black Square” (1915).

The most recognisable piece of Russian avant-garde art, it was not intended to have any symbolic meaning: its purpose was rather to challenge the art at the time. It was the first purely abstract painting to appear in the Western world.

It is a simple black square painted on a white surface. “Black Square” threw all story telling, all figuration, and all natural imagery, out the window. It was an ultimate expression of reductionism: a declaration that all recognizable visual imagery can be pared down to the simplest possible forms, and that content is irrelevant; all that matters is feeling.

Malevich himself called “Black Square” the “zero point” of art. The Black Square challenged everything that had come before, with its simplicity. “But it’s just an empty square”, was the public outcry at the time, to which Malevich responded, “It’s not empty, it is FULL of nothing”.