LEOPOLD, 470 ST KILDA ROAD, MELBOURNE

SELLING THE LEOPOLD APARTMENTS ON ST KILDA ROAD IN MELBOURNE WAS MY FIRST EXPERIENCE In PROJECT MARKETING AS A FREELANCE CONSULTANT TO ADDRESS, THE OFFICIAL MARKETING AND SALES COMPANY FOR THE BECK PROPERTY GROUP.

WE SOLD 176 APARTMENTS IN A RECORD 13 WEEKS.

CONSTRUCTION OF LEOPOLD BEGAN IN 2011 AND WAS COMPLETED IN JUNE 2012, CONSISTING OF 176 APARTMENTS OVER 14 FLOORS. IT WAS A JOINT PROJECT BETWEEN MAX BECK AND MICHAEL BUXTON. THE DESIGN WAS A COLLABORATION BETWEEN FENDER KATSALIDIS AND SJB INTERIORS, THE FOYER DESIGNED BY RENOWNED ITALIAN MINIMALIST, CLAUDIO SILVESTRIN (WHOM I INTERVIEWED Many YEARS Ago IN LONDON FOR MONUMENT MAGAZINE).