SAINT LAURENT

FOUNDED IN 1961, YVES SAINT LAURENT WAS THE FIRST COUTURE HOUSE TO INTRODUCE THE CONCEPT OF LUXURY PRÊT-À-PORTER IN A 1966 COLLECTION CALLED ‘RIVE GAUCHE’, SYNONYMOUS WITH YOUTH AND FREEDOM. RENAMED SAINT LAURENT AND UNDER THE CREATIVE DIRECTION OF HEDI SLIMANE SINCE MARCH 2012, THE HOUSE CONTINUES TO BE POSITIONED AT THE SUMMIT OF THE LUXURY UNIVERSE.

HEDI SLIMANE’S FIRST COLLECTION FOR SAINT LAURENT PAID HOMAGE TO THE ESSENCE OF LAURENT WITH THE ANDROGYNOUS SKINNY SEVENTIES LOOK. ALTHOUGH I LOVE THIS ERA, THE CAMPAIGN WAS NOT AS GENDER SETTING OR CHALLENGING AS EXPECTED FROM THIS REBELLIOUS DESIGNER.

HIS SECOND COLLECTION DELIVERED A STRONGER SENSE OF HIMSELF: GRUNGE:  SHORT HEMLINES WITH OVERSIZED LUMBERJACK SHIRTS AND JACKETS, SHEER STOCKINGS AND FLAT BOOTS.

UNVEILED IN PARIS’S MOST MAGNIFICENT EXHIBITION HOUSE, THE GRAND PALAIS, SLIMANE GAVE US WHAT WE EXPECTED FROM HIM WITH COURTNEY LOVE AS HIS MUSE.

“YVES SAINT LAURENT HIMSELF WAS A REBEL WITHIN THE FASHION INDUSTRY. FOR SLIMANE TO ALIGHT UPON AN ERA IN WHICH YSL HAS NO PARTICULAR RELEVANCE IS PERHAPS IN KEEPING WITH THE SPIRIT OF THE HOUSE. THERE WAS A BOLD ENERGY AND A YOUTHFUL ICONOCLASM TO THIS COLLECTION. THESE ELEMENTS ARE ESSENTIAL FOR KEEPING THE SAINT LAURENT SPIRIT ALIGHT”.