BELSTAFF, UK

BRITISH DESIGN LABEL FOUNDED IN STAFFORDSHIRE, ENGLAND IN 1924 HAS DEEP ROOTS IN MOTORING AND MOTOR CYCLING.

IT WAS TIME FOR A RE INVENTION. IN 2011, MARTIN COOPER COMMENCED THE BRAND’S TRANSFORMATION.
GIVEN THAT BELSTAFF IS AN OUTDOORS BRAND AND WAXED COTTON JACKETS ITS STAPLE, YOU COULD THINK IT HARD TO DO SOMETHING NEW, ENTER MARTIN COOPER’S AUTUMN/WINTER 2013-14 COLLECTION.

“THIS SEASON IT WAS REALLY ALL ABOUT A CASUAL SENSE OF LUXURY, THAT BRITISH SENSE OF EASE,” EXPLAINED THE DESIGNER AFTER THE SHOW. COOPER, WHO JOINED THE BRITISH HERITAGE LABEL IN 2011, HAD P REVIOUSLY LIVED IN LONDON AND HAD BEEN CHARMED BY THE INNATE SENSE OF STYLE ITS GIRLS HAVE WHEN IT COMES TO GETTING DRESSED. “IT’S THAT EFFORTLESS DRESSING, NO THINKING ABOUT IT, JUST PUTTING STUFF ON,”

THEIR CLOTHES ARE DESIGNED FOR THE INDEPENDENT WOMAN WHO WANTS ‘REAL PIECES’ IN HER WARDROBE.

INTRODUCING EWAN MCGREGOR AS ITS AMBASSADOR HELPS!

IF YOU HAVE TO ENDURE THE COLD WEATHER, BELSTAFF HAS AT LEAST CREATED GREAT DESIGNS FOR CIRCUMNAVIGATING IT!